Overview:Why do we ride? What is "PL"?
Power. Freedom. Legs.
Someone asked me once why I liked to ride and my answer was "power, freedom" and ......."legs". Have you ever seen a cyclist that didn't have great legs? bicidichi performance jerseys are for you whether you are a century rider or a weekend warrior, a mom, an athlete or both. When you ride, think "PL" ...Power Legs... and there is no doubt you will go longer and stronger. It's our mantra, and we think soon it will be yours too.
Johna Neal-Baker / Owner & Jersey Designer
Avid cyclist and artist, Johna Neal-Baker, launched the idea of bicidichi in June 2008, along with her multi-sport husband/best friend Ray Baker. Johna has been cycling most of her life: from the two ton 10-speed that was stolen in junior high to her current Trek Madone 5.1 WSD, she has always loved cycling. Currently, she owns a Trek hybrid, Trek road bike and a Specialized mountain bike...and a very old Bianchi road bike from 1989.
Ray Baker / Owner & Sales
Triathlete Ray Baker regularly competes in triathlons and marathons and is an IronMan Louisville 2009 finisher. Ray has always been an athlete and decided to combine his financial savvy and sales success with his love of all sports by forming bicidichi with Johna. Ray currently rides a Cervelo P2C, A Trek Madone 5.2 and he has a good ole Specialized mountain bike.
Jackson and Gavin Baker / CEOs of Inspiration
The two that inspire us the most and push us to stay fit, healthy and successful.