BeMyEye

Founded in 2011 by Italian entrepreneur and innovator, Gian Luca Petrelli, BeMyEye is transforming retail intelligence, proudly allowing anyone with a smartphone to earn money. Operating in 21 countries, the company tracks Perfect Store execution metrics, such as share of shelf, promotional compliance, peak trading out of stock and brand recommendation, by deploying more than 2.5+ Million on-demand data gatherers using the BeMyEye app, and leveraging cutting-edge neural-network Image Recognition technologies to analyse the data. The company works with more than 300+ leading FMCG, Consumer Electronics and Pharmaceutical companies, such as Nestle, PepsiCo, Ferrero, Samsung, JUUL, J&J and RB.BeMyEye operates in the UK, Ireland, Italy, France, Spain, Portugal, Germany, Austria, Sweden, Norway, Denmark, Finland, Czech Republic, Switzerland, Belgium, The Netherlands, Luxembourg, Poland, Romania, Russia, and CIS. The company is headquartered in London with offices in Milan, Paris, Moscow and is backed by Europe's leading venture capitalists Nauta Capital, P101 Ventures, 360 Capital Partners and FII Tech Growth.