A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it. In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.
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The widely used ba&sh email format is {first}@ba-sh.com (e.g. john@ba-sh.com), which is used 100% of the time.
| ba&sh Email Formats | Example Email Formats | Adoption |
|---|---|---|
| {first} | john@ba-sh.com |
100%
|
Adoption = share of company emails using each format — not a verification or accuracy score.
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The brand hosted a popular sample sale in Berkeley featuring discounted apparel and accessories.
Following a successful relaunch, leadership announced plans to pivot towards fashion technology initiatives.
The ready-to-wear brand reported solid revenue growth after returning to founder control.
Perrine Taze-bernard
DirectorWholesale & Partnerships Director - ExCo member • Influencer • 11 years
Yasmina Walczak
HeadHead of Merchandise Buying - Executive Comitee • Champion • 9 years
Carole Fenon
DirectorRetail Director Europe • Influencer • 1 year
Philippe Lardellier
DirectorDirecteur retail France • Influencer • 1 year
Wilfried Doucet
DirectorDirecteur Logistique • Influencer • 7 years
Julie Hamadouche Bottino
HeadHead of Sustainability • Champion • 4 years
Florence Dupenne
DirectorGlobal creative and image director • Influencer • 1 year
Benjamin Berthault
DirectorResponsable régional Sud-Est • Influencer • 6 months
Savannah Laloum
DirectorCreative image project manager & jewelry director • Influencer • 1 year
Geraldine Dubois Pegulu
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What is ba&sh email format?
The widely used ba&sh email format is {first} (e.g. john@ba-sh.com) with 100% adoption across the company.
What is ba&sh customer service number?
To contact ba&sh customer service number in your country click here to find.
Who is the CEO of ba&sh?
Perfil Hackeado Cuidado is the CEO of ba&sh.
Who are the decision makers in ba&sh?
The decision makers in ba&sh are Perfil Hackeado Cuidado, Jimmy Lam, Sharon Krief, etc. Click to Find ba&sh decision makers emails.
