About ASICS EMEA

We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS which stands for ‘Anima Sana In Corpore Sano’, or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka, saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. We still believe this. Which is why all of us are committed to supporting more people to move for body, and for mind.

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Website
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Employees
1,001-5,000 employees View all ASICS EMEA employees link out icon
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Industry
Retail
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Headquarter
Taurusavenue 165, Hoofddorp, North Holland 2132LS, NL
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Founded
1949
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Keywords
Sales, Technology, Retail, Sportswear, Product Development, Innovation, Apparel, Mental Health, Lifestyle Footwear, Running, Performance Footwear

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Frequently Asked Questions about ASICS EMEA

Who is the CEO of ASICS EMEA?

Carsten U is the CEO of ASICS EMEA. To contact Carsten U email at [email protected].

Who are the decision makers in ASICS EMEA?

The decision makers in ASICS EMEA are Antigoni Gkarla, Barry Mellis, Caroline Winten, etc. Click to Find ASICS EMEA decision makers emails.

What does ASICS stand for and how does it reflect the company's mission?

ASICS stands for 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'. This philosophy underpins our commitment to promoting the positive effects of movement on both physical and mental health. We believe that through sports and physical activity, individuals can achieve a better quality of life, which is why we focus on developing high-performance footwear and apparel that support various athletic pursuits.

What types of products does ASICS offer for runners?

ASICS offers a wide range of products specifically designed for runners, including performance footwear, apparel, and accessories. Our running shoes are engineered with advanced technologies to provide optimal support, cushioning, and durability. Additionally, our apparel line includes moisture-wicking fabrics and ergonomic designs to enhance comfort and performance during runs, whether on the road or trails.

How does ASICS incorporate technology into its product development?

ASICS integrates cutting-edge technology into its product development process to enhance athletic performance. This includes innovations like GEL cushioning for shock absorption, FlyteFoam for lightweight support, and the ASICS Motion Guidance system for improved stability. Our research and development teams continuously explore new materials and technologies to ensure our products meet the evolving needs of athletes.

What initiatives does ASICS have in place to promote mental health through sports?

ASICS is committed to promoting mental health through various initiatives that encourage physical activity as a means of improving well-being. We support programs and campaigns that highlight the mental health benefits of exercise, such as stress reduction and improved mood. Additionally, we collaborate with mental health organizations to raise awareness and provide resources that connect physical activity with mental wellness.

Can I find ASICS products in retail stores, and how can I locate them?

Yes, ASICS products are available in various retail stores across the EMEA region. To locate a store near you, visit our website and use the 'Store Locator' feature, where you can enter your location to find authorized ASICS retailers. Additionally, our products are available through select online retailers for convenient shopping.

Does ASICS offer any customization options for its footwear?

Yes, ASICS provides customization options for select footwear models through our ASICS Custom program. Customers can personalize their shoes by choosing colors, materials, and even adding their names or initials. This allows athletes to create a unique pair of shoes that not only meets their performance needs but also reflects their personal style.

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