Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd. Aditya Birla Fashion and Retail Limited is part of a leading Indian conglomerate, The Aditya Birla Group.
ABFRL is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. With a revenue of Rs. 8,136 cr. and spanning a retail space of 9.2 million sq. ft. (as on March 31, 2022), it has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India’s leading fashion retailer.
ABFRL’s International Brands portfolio includes-The Collective, India's largest multi-brand retailer of international brands and it has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle and Reebok. Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most innovative and fashionable brand.
The Company’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. ABFRL has strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’. ABFRL is also embarking on a significant Direct-to-Consumer play to build a portfolio of new-age brands across fashion, beauty and other lifestyle segments.
The Company is bolstering its digital capabilities by scaling up its brands.com to build an integrated portfolio of digital assets to provide an immersive customer experience, deepen consumer connect of its brands and expand its portfolio into emerging consumer segments.
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11-50 employees
View all Madura Garments employees
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Apparel & Fashion
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Piramal Agastya Corporate Park, Building 'A', 4th and 5th Floor, Unit No. 401, 403, 501, 502, L.B.S. Road, Kurla, Mumbai, Maharashtra 400070, IN
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1988
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Lifestyle, Retail, Apparel, Design, Fashion, Apparel, Fashion & Lifestyle, Fashi̇on, Rétail, Fashion & Lifestyle, Dēsign, Lifestyle
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Puneet Kumar Malik is the CEO of Aditya Birla Fashion And Retail Ltd.. To contact Puneet Kumar Malik email at [email protected].
The decision makers in Madura Garments are Amit Jadhav, Anshumaan Bhaskar, N P Singh, etc. Click to Find Madura Garments decision makers emails.
ABFRL offers a wide range of apparel products across various categories, including casual wear, formal wear, ethnic wear, and activewear. The company caters to diverse customer segments through its popular brands such as Madura Garments, Pantaloons, Van Heusen, Allen Solly, and more, ensuring that there is something for everyone.
ABFRL is committed to maintaining high-quality standards across its product lines. The company employs rigorous quality control measures at every stage of the production process, from sourcing raw materials to final inspections before garments reach the retail shelves. Additionally, ABFRL collaborates with skilled designers and manufacturers to ensure that each piece meets the brand's quality and design expectations.
ABFRL is dedicated to sustainability and has implemented several initiatives to reduce its environmental impact. This includes using eco-friendly materials, reducing water consumption in manufacturing processes, and adopting energy-efficient practices in its retail stores. The company also focuses on ethical sourcing and fair labor practices to ensure that its supply chain is responsible and sustainable.
Yes, ABFRL products are available for purchase online through various e-commerce platforms as well as their own brand websites. The return policy typically allows customers to return items within a specified period, usually 30 days, provided the products are in their original condition with tags intact. Customers are encouraged to check the specific return policy on the website where they made their purchase for detailed information.
ABFRL primarily focuses on ready-to-wear collections and does not typically offer extensive customization options for individual garments. However, certain brands under ABFRL may occasionally provide limited customization services for specific collections or occasions. Customers interested in customization are advised to check with the respective brand's customer service for availability.
While ABFRL is primarily known for its retail operations in the fashion and apparel sector, it also serves various industries through its B2B solutions. This includes partnerships with corporate clients for uniform supply, collaborations with fashion designers for exclusive collections, and contributions to the hospitality industry by providing tailored apparel solutions. The company's diverse offerings cater to both individual consumers and businesses alike.
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