Adelphic is a leading subscription-based omnichannel demand-side platform, recognized as an AdExchanger Programmatic Power Player. Major agencies, brands and large media buyers rely on the self-service software solution to execute programmatic advertising campaigns across CTV, desktop, mobile, audio and digital out-of-home (DOOH) each day.
With a customer satisfaction rate of 95%, Adelphic also delivers global scale, with access to leading ad inventory providers. Adelphic bypasses the limitations of user identification across all digital devices, delivering rich, nuanced portraits of real people, instead of cookies.
Adelphic is owned by Viant®, a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments.
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1-10 employees
View all Adelphic employees
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Marketing & Advertising
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2722 Michelson Dr, Irvine, California 92612, US
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2010
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Mobile, Data, Advertising, Audience
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Adelphic provides a comprehensive subscription-based omnichannel demand-side platform that enables advertisers to execute programmatic advertising campaigns across various channels, including mobile, display, video, and audio. The platform offers advanced targeting capabilities, real-time bidding, and detailed analytics to help brands and agencies optimize their advertising strategies and maximize ROI.
Adelphic utilizes a robust data management platform that aggregates and analyzes audience data from multiple sources. This allows advertisers to create detailed audience segments based on demographics, interests, behaviors, and more. The platform's machine learning algorithms continuously optimize targeting strategies, ensuring that ads reach the most relevant audiences across all channels.
Yes, Adelphic is designed to support cross-channel advertising campaigns seamlessly. Advertisers can manage and optimize their campaigns across mobile, desktop, video, and other formats from a single interface. This omnichannel approach enables brands to deliver a cohesive message to their audience, regardless of where they engage with content.
Adelphic serves a wide range of industries, including retail, automotive, travel, entertainment, and finance. The platform is particularly beneficial for major agencies, brands, and large media buyers looking to enhance their programmatic advertising efforts and achieve better audience engagement and conversion rates.
While Adelphic is widely used by large agencies and enterprises, its self-service software solution is also suitable for small and medium-sized businesses. The platform's user-friendly interface and subscription-based model make it accessible for businesses of all sizes looking to leverage programmatic advertising to reach their target audiences effectively.
Adelphic offers comprehensive support to its users, including onboarding assistance, training resources, and dedicated customer service. Users can access a variety of educational materials, such as webinars and documentation, to help them navigate the platform and maximize their advertising efforts. Additionally, Adelphic's support team is available to address any technical issues or questions that may arise.
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