Overview:Zeta Interactive (formerly XL Marketing) is a Big Data-driven Marketing company that uses actionable data, insightful analytics and proprietary technology to acquire, engage and retain customers for Fortune 500 and Middle Market brands.
Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, Zeta has built an unparalleled Big Data marketing platform – with 350 million + consumer records at the core – through a series of strategic acquisitions and organic business moves.
The company’s set of proprietary solutions powers end-to-end marketing and CRM programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search, and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Headquartered in New York City, Zeta employs more than 500 professionals across the Globe. The Company operates ‘Centers of Excellence’ in NYC, Silicon Valley, London and Hyderabad, India and has satellite offices in Boulder, Tampa, Washington DC, Madrid, Amsterdam and Bristol, UK.