Zeta Suite

Zeta, part of the Directi Group, is a fintech start-up dealing with digitised employee benefits, rewards, and digital payments. Zeta started this journey by launching an innovative cloud-based smart benefits suite called Optima. The Optima range includes smart benefits such as meal vouchers, fuel & travel card, communications card, medical reimbursements, gadget card, gift card and LTA card. Zeta's offerings also comprise Zeta Express and an innovative payment suite that includes - the App, Super Card and Super Tag. Zeta Express is a smartphone-based meal ordering and payment solution that is revolutionising the corporate cafeteria space. Zeta Express is further complemented by the Zeta Express Kiosk which is an automated cashier that eliminates the need of queueing up at cafeterias. The Zeta Super Card is a MasterCard-powered card with robust anti-fraud security measures that lets consumers make payments across 11 lakh+ outlets as well as online stores. Another unique innovation from Zeta, the Super Tag is a one-tap payment solution which is an NFC-enabled tag that allows users to make quick payments by tapping the tag on any NFC reading device. Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO) are the co-founders of Zeta. To know more about Zeta, log on to www.zeta.in or follow @ZetaForWork on Twitter and Facebook.