Zeniick

  • Website: http://www.zeniick.com/
  • Size: 1-10 employees
  • Overview: Zeniick was founded in 2012 by two University of Utah students, Zac Park and Gary Jense. At the time, we were working on an unrelated side project that required a few thousand dollars to complete a first prototype. To raise those funds, we used Kickstarter to fund a simple group purchase of what would eventually become Zeniick's first line of watches. We hoped to raise enough excess funds from Kickstarter to both fulfill our promises to our backers but to also fund our original project as well. After 30 days of aggressively promoting our watch campaign on Kickstarter, we managed to raise enough funds to do just that. Instead of redirecting the excess fund to our original project as we had planned however, we decided to see how far we could take Zeniick. Of all of our various combined entrepreneirual projects to date, this was the first that generated immediate traction, and that was hard to ignore. Using the funds we raised on Kickstarter, we fulfilled our promises to our backers and then launched our own online store. Using social media we were able to convert our Kickstarer momentum into a five figure a month watch business almost immediately, and after a few months of selling online, we were faced with an interesting decision: do we take the money and run or continue on with additional designs and inventory? After some discussion, Zac sold his shares to Gary to pursue other opportunities in California while Gary decided to continue on with Zeniick. Over the next year Gary built out a team of designers, established new factory relations in China, and ultimately, shut the company down to pursue a different opportunity.

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