Overview:ZAM provides is an online platform that provides massively multi-player online (MMO) gaming information. The company operates a network of websites that provide in-game and out-of-game information to the MMO players. ZAM’s websites include ZAM, which hosts active player communities for the MMO games and offers a range of features, including databases, forums, and character profiles; Wowhead, which provides map, creature, and item information concerning World of Warcraft; Thottbot, which offers game information and tools specific to World of Warcraft and community-based hints, tips, and guides; MMOUI, which provides game interface add-ons and customizations; and an online gaming radio site. ZAM, LLC was formerly known as Allakhazam. ZAM was founded as Allakhazam by Brock Pierce in January 2006 and is based in Los Angeles, California.