Overview:We are Nifty. Our passion is finding clever ways to boost marketing campaigns. With our public awards we developed a concept that has proven to be very successful, both for the organizer of the award and the associated parties. Public awards can be used in a variety of ways, such as supporting upcoming talent, or discovering new tools to boost a sustainable lifestyle. As a result our online polls have proven to generate significant peaks in relevant traffic for advertisers, even without the presence of any paid marketing. Not only are we creating branding value for the advertisers by using rich media banners, we are able to achieve high CTR by optimizing on banner effectiveness.