Vypr

Vypr | 447 followers on LinkedIn | Better Products, Faster | Vypr is the UK's leading product intelligence and performance accelerator: software that sits on the desktops of product developers, marketers and retailers throughout the UK. Every week, we test 1000s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable and consumer-led intelligence to improve purchase intent and accelerate product performance. From initial concepts, product names, branding and packaging to ingredients, colourways, pricing and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent.