Overview:Vikreyta is India's first Chocolates-to-Cameras, "Zero Inventory" e-commerce company. Currently operational in city of Pune, Vikreyta has more than 600 traditional Mom-N-Pop retailers as partners, with whom it sources its inventory. Vikreyta works on a very simple model. For all the orders received via web and phone, it sources the items from its partner retailers, which are closest to the customer location, and pays cash up-front to its partners, for the items sourced. It then delivers, the order to the customer at their door-step and collects payments from them. The unique business model allows Vikreyta to ship its orders in ultra-fast time. Currently, Vikreyta is the fastest intra-city grocery e-commerce company, which delivers grocery in less than 2 hours, across Pune metropolitan region. For products of category other than grocery, Vikreyta delivers it in less than 24 hours, from the moment the order is confirmed.