Overview:VEACT GmbH develops and sells a software-based platform for the digitization of marketing processes in the automotive industry. With “self-learning” technology and broad automobile expertise, VEACT supports its customers in making their marketing and sales processes more efficient through data. VEACT uses all available data sources – invoices, service histories, satisfaction surveys and campaign data – and compresses it into one customer profile. The goal is to qualitatively process this information to create individual customer profiles and recommended courses of action (predictive customer intelligence). Car dealerships and automakers profit from lower process costs, improved customer loyalty and the resulting revenue increases.