Overview:The casino industry today is a highly inefficient marketplace. There are millions of valuable casino players that should be receiving free cruises and VIP treatment at casinos around the world. But they aren't. Today players only receive comp offers from casinos that they have played at before. Why? Because casinos do not share player data. A comp offer such as a free hotel stay requires the casino to know how valuable a player is. Casinos only have player information for customers that have gambled at their casinos before. UrComped opens the marketplace by allowing players to independently establish their own value to casinos using UrComped's proprietary algorithm and our growing network of partner casinos. With UrComped, players gain access to comp travel offers at casinos and cruises around the world and casinos are able to attract new gamblers they would not have been able to reach before.