Twisthink

Design Technology Strategy
  • Industry: Hardware
  • Website: http://www.twisthink.com/
  • Twitter: http://twitter.com/twisthink
  • Location: Holland, MI
  • Size: 11-50 employees
  • Overview: Twisthink began as an idea. A better way. An experiment. Create a culture where Technologists (EE's) and Designers (ID's/ME's)work shoulder to shoulder turning problems into opportunities. 10 years, hundreds of projects, 100+ utility patents, Design Awards and a wide range of satisfied customers later...the votes are in... it worked! Twisthink has always intentionally kept one foot in the fortune 100 camp and the other in the startup/VC/privately held realm. This two legged strategy keeps us grounded. It keeps us fast, informed and relevant for our broad range of clients. Our teams daily challenge is to solve complex problems in a wide range of markets including Medical, Consumer Electronics, Durable Goods, Wearable Technology, M2M, Energy Management and others. Regardless of the market space one theme remains. Our customers acknowledge 2 simple truths: 1: Innovation is essential to a firms growth and survival and 2: Todays innovation is tomorrows commodity. They turn to twisthink for Leadership and Expertise to avoid the perpetual, slippery slope of commoditization.

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