Overview:Most companies fall short of offering the most relevant and compelling value proposition. Turner DeVaughn builds and implements a value model based upon the different values a client’s customers assign to the benefits they derive from the client’s products or services.
The ability to quantify these benefits provides new insights into profitability, margins, sales and marketing performance.
A copy of NET Value: How you can profit while the digital culture changes your value proposition can be downloaded from our website as an excerpt, summary or entire book, compliments of the authors. Turner DeVaughn invites you to read it and share your feedback.