Overview:The Wall Street Journal Office Network is a leading digital place-based media and marketing network. The network consists of large, high-definition screens located in the lobbies and elevators of 760+ premier office buildings in 15 major U.S. cities, and is viewed by approximately 1 million affluent, business decision-makers each business day. As an advertising vehicle, The Wall Street Journal Office Network is unique in its ability to deliver highly impactful messages at work, closest to the moments when customers are considering and making important buying decisions.
The Wall Street Journal Office Network presents up-to-the-minute news from The Wall Street Journal including market indices, weather and dynamic, real-time news headlines alongside digital video advertising and office building-related messages.
The Wall Street Journal Office Network is a leader in the use of innovative, customizable digital applications that enhance standard advertising campaigns. These SmartMedia Apps™ include Dynamic Content Insertion™ and Threshold-Triggered Campaigns™. Dynamic Content Insertion enables marketers to insert customized, regularly-updated content from external sources, such as interest rates, directly into their creative. Threshold Triggering allows a campaign’s frequency and creative to be dictated by specific triggers on the screens, such as weather conditions, the time of day or stock market activity.