Revolutionizing user loyalty in the mobile app economy through virtual currencies.
  • Industry: Mobile Advertising
  • Founder: Dane McLeod
  • Website: http://www.tapru.com/
  • Linkedin: http://www.linkedin.com/company/1106529
  • Location: Santa Monica, California
  • Size: 11-50 employees
  • Overview: Tapru powers user loyalty in the mobile app economy by creating smarter solutions that reward users using loyalty mechanics and virtual currencies with real-value. The app ecosystem is crowded, paying for user growth is expensive, and monetizing user lifetime value is a challenge. Tapru provides technology-powered solutions to help grow and monetize audience loyalty with ease. Our solutions help connect consumers with mobile content and brands through a variety of products: GoSave - Our flagship consumer product. GoSave is the leading rewards and loyalty platform. Consumers join GoSave to discover and engage with content like games, video and brands. In doing so, they earn rewards called GCOINS - a trusted virtual currency with real-value. Consumers earn GCOINS across web & mobile content for completing a variety of activities that drive value for brands and content owners. GCOINS can be redeemed any time for real prizes like gift cards. Our next-generation rewards algorithms connect brands with engaged users to transform user participation into deeper consumer influence, loyalty and increased value for your brand. Loyalty Monetization Platform - innovative mobile loyalty and advertising platform that gives developers a free, plug & play SDK solution to reward users for engaging with any app content. Powered by a trusted virtual virtual currency called GCOINS, users earn real-value for playing games & using the apps they love. Developers benefit from rewarding users by driving higher engagement & completion of key actions, increasing user retention across a portfolio of apps, and extending user lifetimes - so that developers improve revenue from existing in-app purchases and ads. Developers can also leverage our vast network of apps to drive organic growth and paid user acquisition campaigns to achieve any marketing objective. The company is headquartered in Santa Monica.

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