Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand.
In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.
Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.
We have six values that underpin who we are and how we do things at Media Arts Lab.
Creative to the Core
Outsider on the Inside
Constructive Candor
Cultivating Inclusivity
Strong Together
Hungry and Curious
TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
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501-1,000 employees
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Marketing & Advertising
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Los Angeles, CA, US
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2006
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Creative, Pr, Media, Marketing, Strategy, Production, Project Management, Website Design, Advertising, Design, Social, Performance Marketing, Social, Data Strategy, Strategy, Pr, Production, Performance Marketing, Creati̇ve, Data Strategy, Project Management, Marketing, Médiá, Website Design, Advertising, Dēsign
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Katrien De Bauw is the CEO of TBWA\Media Arts Lab. To contact Katrien De Bauw email at [email protected].
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