Overview:We're a niche publishing firm that passes each author 100% of the royalties from their book. By using the Chicken Soup for the Soul format that we've perfected since 2013, 25+ co-authors write just one chapter in less than 3 hours of work instead of months or years. From that, we craft their book with each featured as the lead Author. At the same time, an online PR campaign to over 200 media outlets worldwide launches each of our experts as Celebrity Authorities.
It all began in 2009, when Matt Morris decided to pursue his dream of becoming a published author. But there’s a story behind the glitz and glamour that most authors don’t want to confess. In fact, publishing is a hustle run by most well-known publishing houses.
After spending hundreds of hours writing and rewriting his story, going back and forth endless times with the editors, he realized any efforts to sell his book would pay him mere pennies, sending the bulk of the profits to the publisher.
But in that frustration, he resolved to do publishing right. So he founded his own firm.
Why? Because even though he'd been ripped off by the publishing industry, his business income skyrocketed from 6-figures to 7-figures. Partnership deals came from everywhere, as did paid speaking engagements from around the world. He worked with the same level of intensity but had found the holy grail!
Matt's discovery of the Science behind the “Authority Effect” is revolutionary. Simply put, when an ordinary person becomes an Author, they transform into an instant Authority. The “Authority Effect” is an unfair advantage--creating instant persuasion and automatic influence by quietly shouting that you’re an Expert. Because Authors are revered as Leaders, they command the respect and admiration on a similar scale to doctor, attorney, general, etc.