Overview:Strategy Group is a strategic consulting team that specializes in Audience Analytics and Broadcast Management. S-Group was set up in 2004 with a vision to pioneer the science of broadcast management in order to enable an understanding of the dynamics of audience behaviour that will shape tomorrow’s media industry.
To devise highly inventive and innovative market solutions, S-Group leverage's on vast historical data sets that include viewership, distribution, Advertising trends, On-Air promos on TV, Print, Radio, Content data and public relations data to form evocative in-depth analysis. The multiple data sets that are used, provide an exhaustive data analysis to any industry query, resulting in a feasible and clearly defined quantified solution.
S-Group works in a number of areas for broadcasters to provide a varied approach to solutions. These include content and programming, marketing/promotion support, scheduling of Programs, Repeat Telecast Strategy, distribution strategy , etc. to help organizations define their business growth objectively. Catering to the demands of channel evaluations, S-Group also provides solutions to comprehend the market status of a channel. S-Group has over the years devised various constructs to assess the performance of channels.
In the sales planning domain, S-Group uses effective tools to handle client queries. The group generates data that qualifies future investment decisions by evaluating product categories & individual brands.
Providing continuous support to clients in procuring quantifiable solutions for any media related query, S-Group is in sync with the latest media dynamics thereby creating innovative solutions that deliver meaningful responses.