Overview:Sriya DXI's vision is to be the Global Benchmark Index for Customer Digital Experience.
We live and work in a global digital marketplace, yet current digital interfaces and mobile applications have more than 65% failure rate due to poor customer experience. In addition the number of customer experiences, interactions and data availability has exploded, making this problem exponentially harder to solve. The existing generation of marketing analytics follows the standard merchandizing paradigms. Some try to capture a customer’s digital experience using surveys, but these collect data from only a small fraction of the total customer population. Until now, there has been no tool to directly measure and quantify the customer digital experience, and use this to make personalized predictions and prescriptions for a business enterprise.
SriyaDXI's solutions tie the customer digital experience to meaningful outcomes such as increase in customer retention, conversion ratio, revenues and profitability.This is achieved through two product solutions:
DXi – A mathematical-statistical method that quantifies the customer experience and expresses it as an overall Digital Experience Index. In addition it provides a set of customizable sub indices and advanced data analytics with actionable metrics.
MLXi – A Machine Learned index that uses the same data inputs as the DXi tool but uses advanced machine learning algorithms. This index is used to predict relationship between key business variables such as sales and revenues to MLXi. In addition it provides prescriptions and predictions that help improve customer experience.
DXi and MLXi can use either historical data from existing business databases, or can capture real-time data using a SDK-Plugin
These new and unique tools allows business to implement both the measure and realization of the experiences that they desire for their customers with the profitability they aspire.