Overview:When Software Exchange (Singapore) Pte Ltd was founded in June 1999, it was the first-of-its-kind business set up in Singapore to make the ownership of genuine software more affordable, through the "recycling" of used and legally transferable software.
Besides using the second-hand software as it is, our customers are also able to utilize the used software either as prerequisites or as trade-in products to obtain massive discounts on the new software they wish to get. This is akin to the incentive you receive when you trade in your old printer for new.
With this business format, we have been helping both local and regional companies trim their software investment. They are either able to stretch their I.T. budget further or channel the savings to other purposes. As for I.T. consultants and resellers, buying software at a much-reduced price also means they are able to provide more competitively-priced products and services.
This method of doing business (MDB) was so different, it was showcased in the text book, Business Strategy in Asia, the Case Book (Second Edition), Heracleous et al, 2003, where we were extremely honoured to be studied with the likes of Singapore Telecom, The Singapore Airlines Group, Sony Corporation, NatSteel, and Thakral Corporation in China.
Our commitment in promoting the use of licensed software products, and our strength and focus on software licensing, have also helped us picked up new product lines, plus a few awards along the way. Today, Software Exchange is the Authorized Reseller of Adobe®, Autodesk®, and Corel®, and a Managed Partner of Microsoft® here in Singapore. We are also amongst the few selected Macromedia® (now Adobe®) Preferred Reseller and Symantec® Enterprise Partner - perhaps the only software vendor in town to attain all 6 statuses above.