Second Half Playbook

Second Half Playbook, a web portal, provided male boomers and retirees the information needed to make the most of out of life.
  • Industry: Internet
  • Website:
  • Twitter:
  • Location: Sarasota, Florida
  • Size: 1-10 employees
  • Overview: Simplifies Web Usage for Male Boomers and Retirees Site provides access to 450 news sources and eliminates search engine collection of personal data The www.secondhalfPLAYBOOK.COM is a web portal providing male boomers and retirees the information needed to make the most of out of life. The portal has over 450 user-suggested sources - personal finances, news, lifestyle, recreation, relationships, technology, comedy and games, filtered and segmented into 20+ multi-media centers called Playbooks. Through a consistent and easy to navigate layout, Playbooks enable users to rapidly access an expanded breadth and depth of commentaries, articles, photos and videos. Multiple coverage provides users with accessing their source of choice for events and news reporting. To provide user's with a rapid summary of key Playbooks, personal Scoreboard summarizes key Playbooks, family communications and notifications. is a private site. It is closed to search engines and advertising. Closing the site to search engines eliminates the ability of personal behavior being collected, mined and sold. Lastly, advertising is restricted to eliminate any content influence. The is economical, The annual subscription fee is $29.95. During the Holidays, there is a $5 gift promotion. Individuals can also test drive the Playbook before by subscribing to a free seven (7) day evaluation. About the Second Half Playbook, LLC The Second Half Playbook, LLC ("Company") was founded in 2009 by a senior group of software developers and John Montelione. He previously started Mercury Computer Systems (NASDAQ listed: MRCY), Paragon Imaging (acquired by Ceridian Inc.) and Guardian Solutions (acquired by Telephonics, a division of Griffon Industries (NYSE listed: GFF). The Company is headquarted in Sarasota, Florida. The www.secondhalfPLAYBOOK application is written in Drupal and is housed on servers (i.e., the cloud) by Rackspace Inc.. The Company's goal is to optimize web usage by individual population segments by filtering and simplying the delivery of information from diverse content providers. that the Internet applications, with differing user interfaces, create complexity at a time when men seek simplicity. To overcome this hurdle, the provides users with content rich, multi-media Playbooks accessible through a patent-pending no-typing user interface. The Company's goal is to achieve a loyal and satisfied user base of three million subscribers by 2013.

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