Overview:The PRADA Group is one of the world leaders in the luxury goods sector where it operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distribution of luxury handbags, leather goods, footwear, apparel and accessories. The Group also operates, under licensing agreements, in the eyewear, fragrances and mobile telephone sectors. On June 24th, 2011, Prada Spa (HKSE code 1913) listed 20% of its shares on the Hong Kong Stock Exchange.
Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada’s grandfather. The brand includes men’s and women’s leather goods, ready-to-wear and footwear which synthesize an innovative, sophisticated and modern design coupled with the high quality typical of handcrafted products. Miu Miu – born in 1993 as Miuccia Prada’s vision of an alternative style – is a brand with a strong personality, provocative and sophisticated as well as free-spirited and avant-garde; Church’s is one of the world leaders in the luxury footwear industry, established in 1873 in Northampton (Great Britain), and Car Shoe, the first producer of the driving moccasin, is characterized by a patent soft sole with rubber studs, established in 1963.