Overview:Cofounded by Craig Marks, former top editor of Spin, Blender, and Billboard magazines, Popdust is purpose-built to train a critical, often funny lens on the Popular/Top 40 music genre. Popdust was launched in February of 2011 with the direct participation of top-tier pop, hip-hop and country artists, who appear in original multimedia franchises. Popdust regularly creates and airs episodic original video content including Magic Box , Dear Dr. Popstar , and A Little Bit Obsessed . Popdust spoke to Lady Gaga about her #1 ranking on its Popdust 40 , and went on-location at the red carpet of the VMA's with comedian Tig Notaro . The company secured a $1 million Series A Round of financing led by Lerer Ventures on Feb. 3, 2011. Popdust is a portfolio company of Gramercy Labs , founded by Kevin Fortuna, Philip James, Craig Marks and David Wade in 2010.