Overview:The New Zealand Story brings to life the distinctly Kiwi attributes that make us unique and helps us to communicate our value to the world. It is a story that represents us; our people, our place and our attitude. It connects what the world already knows about our country with the things they love about us as people, and reveals our innovative and creative spirit.
To help businesses communicate their unique value to the world we have created the New Zealand Story business toolkit which contains free professional quality images, videos, presentations, infographics and global images testing insights.
It was created in response to demand from New Zealand exporters for a better way to talk about our country in the context of their own business story, ultimately providing them with a competitive advantage in offshore markets.
The New Zealand Story aims to broaden current perceptions of New Zealand beyond our renowned scenic beauty and farming expertise, to include attributes like our integrity, our open culture, our resourcefulness and our friendly welcoming nature.