Overview:Ncrease provides real time insights about customers’ social behaviors, along with recommended content sharing actions, so businesses can effectively market to their actual users, not followers. Social marketing tools are great at analyzing a company's followers and fans, but fail at determining which of those followers are their actual users. This is leading to nearly $700 million dollars of wasted spending on tools measuring follower sentiment instead of actual customers. Their social intelligence platform taps into the rich user data collected from social logins. They analyze common themes within a business's customers’ social behaviors to provide real-time insights, trends, and actions to continuously engage their true customers, and identify new ones with a high likelihood to convert.