Overview:The Milk Processor Education Program (MilkPEP) is funded by the nation's milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs three powerhouse campaigns, Milk Life, BUILT WITH CHOCOLATE MILK and The Great American Milk Drive designed to build trust, drive demand and increase relevance for milk. Each of the multi-faceted campaigns educate consumers about the powerful nutritional benefits of milk with 9 essential nutrients, including high-quality protein, in each 8 ounce glass.
The Milk Life campaign is embarking on a game-changing, five-year partnership with the United States Olympic Committee. The category partnership with the U.S. Olympic Committee amplifies the important role milk plays, and has always played, in fueling America's athletes. As an official sponsor, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games with fully integrated national marketing campaigns.
The award-winning BUILT WITH CHOCOLATE MILK campaign highlights chocolate milk as an effective post-workout recovery beverage, grounded in an increasing body of science. In 2016, chocolate milk once again partnered with USA Swimming, the National Governing Body for the sport of swimming in the United States, as the “Official Recovery Beverage of USA Swimming.” The fully integrated campaign shows why top athletes choose chocolate milk as an essential ingredient in their training and recovery as they prepare to perform on some of the biggest stages of their lives.
The Great American Milk Drive is the first national program that helps deliver highly desired gallons of nutrient-rich milk to hungry children and families who need it most. Through the innovative partnership with Feeding America, this campaign has the potential to reach millions of Americans struggling with food insecurity and support the need for nutrient-rich milk in food banks across the country.