Mexico Tourism Board

The activities and measures undertaken by the Mexico Tourism Board aim to fulfill its Vision and Mission, which are the outcome of analysis of the domestic and international context, the experience of countries that are leaders in tourism, and the challenges involved in the promotion of tourism. In addition, a medium-term scenario of planning and the consolidation of projects and strategies has been considered so as to prepare the ground for positioning the Council as a leading organization in tourism promotion, in the context of a market that becomes ever more competitive in a globalized economy. :: Mission The promotion, both integrally and competitively, of Mexico, its products and destinations, in domestic and international markets, by means of joint efforts involving all stakeholders in tourism. :: Vision Be a leading organization in the promotion of tourism, encouraging participation and joint efforts by the various stakeholders in the industry.