Overview:Marketing Calendar Office is a Web based marketing calendar that has an intuitive interface, easy, simple and quick to use; view, update and enter marketing plans with assigned tasks as well as keep track of your different types of advertising and results. Layout your annual marketing plan and track your budget as you go. MCO is designed to provide a year-long overview of every marketing campaign, event or project you want to launch in the coming year. It functions a lot like the everyday calendar as it marks the passage of time, events, deadlines, tasks, press releases, budgets, campaigns and more.
Marketing Calendar Office is the brainchild of Fran W. Anderson. With over 30 years experience in sales and marketing, he became weary year after year of laying out marketing plans in word documents, spread sheets and other calendars that did not address the specifics and needs for a marketer. Searching for a software program or Web-based calendar that would easily and quickly allow him to lay out an annual plan and track the marketing budget as you go, led to further frustration. In discussions with other marketers, he realized they had the same concerns and “pain”- time consuming spread sheets, inefficient, hard to read and keep updated. After over three years of research, consulting with marketers from various types of businesses, non-profits and institutions of higher education led to the decision to meet this marketplace need for marketers.