Overview:MAD IN ITALY is a brand owned by Vista Eyewear, an Italian company with headquarters in Alano di Piave (Belluno). Designed and crafted entirely in Italy, MAD IN ITALY is the brain child of Claudio Dalla Longa, creative director of the company and a designer with more than 30 years' experience in the eyewear industry.
MAD IN ITALY is a statement of intent, a play on harmonies that brings life and concrete form to the “creative madness” that makes the brand unique on the global stage. It represents a cultural and artistic heritage, an aesthetic sensibility, and a unique and distinctive style to draw upon in building not only an innovative product but also a project that becomes a lifestyle statement. Extravagance, technology, pioneering spirit, and focus on functionality for a line of eyewear dedicated to free spirits, to all those who appreciate quality and innovation and who seek out the opportunity, through objects and daily life, to narrate the story of who they are, beyond the borders of fashion.