Overview:London & Capital was started by two people with the aim of helping just one: the individual investor. Daniel Freedman and Richard Leigh came from large financial services firms and decided they wanted to do something different. So when the 1986 “Big Bang” deregulation of the UK financial markets gave them the opportunity, they created London & Capital. London & Capital is a company that’s not owned by any large financial institutions. Which means that the only things that influence the investment decisions we make are our own knowledge and experience, and you. This makes us as cautious with your capital as you are yourself. First and foremost, we aim to preserve your wealth, through prudence. Then we aim to find ways to help you achieve your goals. To do that properly, we take the time to get to know you and to understand precisely what your goals are. Then we work in partnership with you to help you achieve them. Your goals could be about your future, about your family, or about something else entirely. But we know that they are almost certain to be far more complex and interesting than purely financial, and also that they will be different from everyone else’s. So we will give you considered advice and investment choices uniquely tailored to your particular needs. Because we advise people with many different requirements, we operate several different divisions. This means that you always deal with a specialist, not a generalist, and that you receive individual, personalised service. We also choose not to work with thousands of clients, but with a select group. So we can create a unique partnership with each person who entrusts us to manage their wealth – including you.