Litmus Consulting

Litmus specializes in new2market initiatives namely new product launches and crafting relevant propositions for new market segments. These initiatives are critical as they add significant business value. To this end, we deploy our proprietary “LITMUS METHOD”, an approach that blends data and creativity, to provide breakthroughs for new2market initiatives. Litmus was set up in mid 2010 by three senior professionals with over 60 years’ marketing experience gained from working on 30 of today’s most valuable brands across Asia Pacific.