Overview:LRA by Deloitte is the leading global provider of Brand Protection and Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, our innovative brand standards examinations, quality assurance inspections, mystery shopping programs, research, and consulting services have helped our clients provide consistent, memorable, and differentiated experiences to their customers. Many high-quality, global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA by Deloitte to help them measure and improve the customer experience.
LRA Worldwide, Inc. was acquired by Deloitte in June of 2015.
Today, we are a growing company operating in more than 120 countries throughout the world. Clients include:
- Starwood Hotels & Resorts
- National Basketball Association
- Marriott International
- Hyatt Hotels Corporation
- International Speedway Corp. (NASCAR)
- InterContinental Hotels Group
LRA has developed an innovative Mystery Shopping offering, TrueView (www.LRATrueView.com), which was designed to mystery shop companies/industries where barriers exist to conduct "conventional" mystery shopping.
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