Overview:L’Atelier is the first specialty luxury communications agency network in Asia, a region that’s setting trends and defining style in both fashion and digital communications. With 110+ people in China and a network of 200+ in Asia Pacific, L’Atelier is a team of brilliant communication strategists, creative digital thinkers and media experts who are inventing the consumer experiences of tomorrow for the world’s most iconic luxury brands in fashion, beauty, spirits and watches & jewelry. Our ambition is to be the lighthouse of luxury communications globally and create a new benchmark on consumer understanding, breakthrough communications and a data-powered view of the luxury marketing landscape.
GroupM Asia Pacific created L'Atelier to serve LVMH Group and the Maisons in their vision to invent the customer experience of tomorrow. L'Atelier brings together the best of GroupM's and WPP's tools, people and processes, and is WPP's latest example of 'horizontality' in action.