Overview:Who is Kinetic? Master Data Experts within the CPG Industry
It is a company born in a boardroom in Kalamazoo, Michigan. Nine experts in data management and technology with an idea of a better way to gather and disseminate data to retailers rather than spend millions on a top tier MDM with functionality that is unnecessary developed a cost effective solution.
The initial team of five designed and delivered the first categories into the Kroger Project Mercury Portal. We designed the process to find 220 attributes, gather the correct data, ensure intellectual property remained in house, and distributed that data to Kroger. We know how to gather the data and to deliver it fast, design the tools, build the process, and fine-tune them both. Then we added a technology team, hired the best, and built Navigator.
The Kinetic Team:
•Over 90 years experience consulting to the largest CPG's in the world
•Works daily with over 20 global agencies of record ensuring websites have proper imaging, data, and translations from the MDM
•Developed the plans for a major CPG to meet the data requirements for EU 1169
We have been a featured speaker on Data Governance to the MDM Summit and Stibo User Conference and advised multiple major CPGs on their MDM projects and Kroger Project Mercury.
We are the experts in MDM for the CPG industry. Let us help you.