Overview:The Kessler Group's management team pioneered the concept of affinity marketing in credit cards in 1979 in the United States of America and then expanded into Canada and the United Kingdom.
The Kessler Group established its Australian operations (Kessler Financial Services Australia Pty Ltd – "KFSA") in 1998 and since then has launched affinity programs with many of Australia's key professional associations.
We have three distinct business lines within our Australian operations:
ADVISORY SERVICES – where we provide advice on all aspects of consumer credit performance from acquisition and new start-ups through to value realisation and exit strategies
AFFINITY– the group sales, management and marketing of over 30 affinity financial services partnerships
DEBT ADVISORY – where we work in partnership with credit issuers to maximise the value of their bad debt portfolios
In 1998 The Kessler Group's Australia office was founded in conjunction with a relationship with American Express to develop the affinity credit card market in Australia. The Kessler Group in Australia quickly identified that the professional market was very responsive to affinity programs, and a number of associations signed up for programs with American Express.
In the early 2000s, we also offered home loans (in partnership with AMP) and life insurance (in partnership with ING Australia, now OnePath) to the members of professional associations, and The Kessler Group relationships continued to develop.
Additionally, The Kessler Group has been involved in a number of key credit card programs in Australia, including advising Citibank in the acquisition of the Cuscal credit card portfolio, and supporting David Jones, Woolworths and Virgin Money in developing credit card partnerships with various Australian issuers.
The debt advisory business was introduced in 2009 and is now involved with the sale of approximately 25% of all debt sold in Australia each year.