Overview:Creative insights to help companies and individuals differentiate themselves in a world inundated with goods and information. Creativity is the only way to compete. Sign up to my newsletter for ideas, trends and questions that will help you test your business assumptions and re-invent the way you work.
You can’t under-price the competition. Trying to be the cheapest is a race to the bottom with disappearing profit margins.
You can’t out-work the competition. There is always someone willing to work harder and cheaper.
You can’t out-market the competition. There will always be competitors with deeper pockets and much larger marketing budgets.
The only way to succeed is to do things differently. Creative ideas and approaches, combined with a great corporate story and a simple message are how to stand out from the crowd.