IKEA Group

About IKEA Group

We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 315 stores in 27 countries. Vision and business idea To create a better everyday life for the many people, this is the IKEA vision. Our business idea is to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. We work hard to achieve quality at affordable prices for our customers through optimizing our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business. Investing for the future The main financial principle of the IKEA Group is to grow by using our own resources. In other words, we earn our money before we spend it. This makes it possible for us to make long-term investments for the future. The IKEA vision is the foundation for our growth. We want to make sure that IKEA is accessible, so that more people can create a better everyday life at home. We re-invest a majority of our profits in existing and new IKEA stores, as well as in product development, sustainable solutions and by continuously lowering prices to our customers.