Overview:HooftyMatch is a digital marketplace for buying and selling locally produced meats. Founders Jonathan Yale and Phillip Williams have always had a passion for quality food, but they created HooftyMatch when they realized that most of the food out there was just bad. Buying directly from local farmers is a typical solution for knowing where food comes from, which is exactly what Jonathan and Phillip started to do. They were having a great time meeting farmers, supporting local agriculture, eating healthier, living more sustainably and savoring delicious food – but the breadth of options for meat, in particular, simply didn’t exist. To get a specific product like grass-fed strip steak they had to manually organize a group of up to 10 people to buy 500 lbs of meat. Then they had to drive at least an hour to collect the product from a local farm or processing facility. Clearly, they thought, there had to be a better way.