Overview:We are a Strategic Design Consultancy that creates products, services and experiences using understanding and technology to bring meaningful change to the world.
To do this we build interdisciplinary project teams that take a research-led approach and work outwards from the customer. Our processes are always lean, meaning a strong focus on prototyping and experiential development. And we practise what we preach – so we will always be starting new ventures that feed back into our consultancy work.
Structurally, we are a combination of three different organisational models – part-design agency, part-management consultancy and part-technology startup. We chose this hybrid structure as it allows us to meet the challenges of our clients with flexibility and resilience. It is a reflection of our belief that to bring new things into the world, we must begin work way before a brief has been created and finish long after a prototype has been delivered.
And why are we called Graftt? Well, graft means “hard work” in Northern English slang. We believe that all great things come from hard work, and that they take time, effort and focus.