Gemic

Gemic is a human-centric strategy and innovation consultancy. We help companies grow by aligning their offering with the needs and aspirations of real people. We generate deep and meaningful insights by studying people in their natural environments. This lets us build clear and actionable recommendations and concepts for growth strategy, branding and marketing, and product and service development. We bring together the behavioral understanding of social science, the analytical rigor of strategy consulting, and the solution focus of design. Based in Helsinki and New York, we work with leading global and Nordic companies, both B2C and B2B. Our team of sociologists, ethnographers, social psychologists, business and marketing strategists, and designers comes from many countries, and has conducted projects on four continents.