About Fountain City Brewing Company

Fountain Brewing Company was founded in this small river town in 1856 to serve a primarily Bavarian immigrant population. Over the years, as the area was settled, businesses grew and ever more people found their new homes, the brewery grew to accommodate demand.

Based on original lager recipes from Germany, the primary label FOUNTAIN BREW was gradually expanded to incorporate brews that celebrated the seasons and met regulations in Minnesota that required a lower alcohol content (“near beer” was the popular term of the day) for consumption.

When the large breweries concentrated their sales efforts on easily produced options at a much lower price and flooded the market, the smaller competitors had no chance and Fountain Brew joined the pages of history, declaring an end to production on May 6th, 1965 after one final, glorious batch. Ultimately, the brewhouse and associated buildings were bought at auction and torn down to be replaced with an apartment building.

On May 6th, 1995 The Monarch Tavern was bought by John and Lori Harrington and a renovation project was undertaken to restore that building to its historical prominence. Luckily, Wilbert (Schmitty) Schmitt walked by everyday on his way to pick up his mail and got to talking history with John, an avid fan of all things historical, traditional and a good story.

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Industry
Food & Beverages
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Location
500 Great River Rd, Fountain City, Wisconsin 54629, US
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Founded
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