Eldorado is one of Russia's largest retailers of consumer electronics and household appliances.
The company is present in almost all regions of Russia. Eldorado develops multichannel sales and operates about 600 stores throughout the country. In 2015, the company will open 50 new stores, mainly in small towns with a population of 50-70 thousand people.
Eldorado LLC is a part of the PPF Group and Emma Capital that are among the largest investment companies in Central and Eastern Europe.
Eldorado was founded in 1994; PPF Group entered the company in 2009 by acquiring 50% + 1 share; in 2011 PPF completed a buyout of all remaining shares. Under the management of PPF Group, Eldorado has significantly increased its liquidity and profitability. In mid-March 2014 it was announced that PPF Group and Emma Capital, an investment company, reached an agreement, according to which Emma Capital became a co-owner of Eldorado LLC.
In 2014, the company launched b2b sales and expanded its range with new categories: goods for home, garden and repair, goods for children and mothers. The company follows the strategy of a multicategory retailer both online and offline.
Eldorado – winner of Company of the Year 2012, HR Brand 2013 as well as three-time winner of the Consumers’ Rights and Quality of Service as the best retail chain.
In 2015, Eldorado was awarded a number of industry awards, such as EMEA Channel Academy: Retailer of the Year in Russia & CIS; Best Prices Award, held by the expert project Hi-Tech.Mail.Ru, as well as Online Retail Russia Awards in the category Best Online Shop 2015 in consumer electronics and household appliances segment.
Currently, the number of Club Eldorado participants is more than 14 million people.
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