Overview:Efilm Studio integrates mobile marketing as a valuable means of fulfillment, allowing brands to create meaningful experiences with huge viral impact.
Strategic role of mobile marketing:
* Extends and enhances consumer engagement
* Establishes a dialogue with consumers on their terms, in a medium that is easily accessible
* Tactics can be customized depending on brands' goals
* Creates a lasting brand impression that can be shared, extending impact and awareness
* Provides valuable consumer data and means to reconnect with participants after initial interaction