Overview:DPS is a branding and advertising consulting firm that helps independent pharmacies develop vital, multidimensional marketing plans to communicate the unique products, wellness education and health services these local retailers can deliver. The Company's premiere product is The Virtual Nutritionist, an example of innovative, high quality patient care that significantly contributes to a pharmacy’s bottom line. The program consists of three components: consumer-oriented videos featuring a licensed, practicing nutritionist; printed collateral materials; and high quality supplements to be sold under the pharmacy’s brand name.
The videos, which play every day at the prescription wait counter, educate the pharmacy’s staff and customers about how nutrition can affect daily health and well being. The segments focus on topics that are particularly appropriate to a drugstore setting such as the basics of drug nutrient depletion from medications including antibiotics, birth control pills and statins.
The message of these videos is supported by patient-friendly educational materials: counter cards to raise awareness of the importance of nutrition and nutritional supplements, bag stuffers to accompany prescriptions that notoriously cause drug nutrient depletion, newsletters, fliers and website articles. The program also supplies pharmacies with the pharmaceutical quality supplements recommended in the video.