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Lorna Jane - Australia's Premier Women's Activewear Comes to St. Louis
The newly opened Dimvaloo Active Living exclusively carries Australia's Premier Activewear label
ST. Louis , June 10, 2013 – Dimvaloo, located at 8813 Ladue Rd. in the Colonial Market Place, is a new women's retailer that exclusively carries Lorna Jane, fashion-forward athleisure wear for your every day active life. Whether your active life includes running, biking, yoga or leisure activities, Lorna Jane activewear is designed in fashion and function to keep up with women's active lifestyle. The Australian brand, Lorna Jane, opened its first store in 1990. In 2012 the company went global by opening stores in California and now the newly opened Dimvaloo is selling the women's premier activewear line. Dimvaloo and Lorna Jane's hope is to inspire women to live their best life through active living, adhering to the three pillared philosophy 'move, nourish, believe.' Dimvaloo, along with Lorna Jane, encourages and motivates women globally to be the best that they can be; while providing them with Hi-Tech Fabrics, such as the trademarked LJExcel. LJ Excel designed for high intensity activities and contains the following properties: shrink and fade resistant, anti-pilling and moisture wicking, 100% UV Protective, quick drying and breathable, durable and long lasting, and 4-way stretch for support. A brand that truly represents where fashion meets sport, Lorna Jane has built her company on motivating women to achieve their best life through Active Living and Dimvaloo is bringing the Lorna Jane lifestyle to the women of St. Louis. For some, Lorna Jane is quality active wear, for others, it's a way of life.