Overview:DIA-style.com has created the Middle East’s first social fashion shopping network connecting the world’s most active ‘social sharers’ with the products and brands they covet from London and Paris to New York and LA. The site is in both Arabic and English. DIA-style.com enables users to easily search and shop online for 50,000 plus women’s ready-to-wear and accessories from over 1,200 global brands within a single platform. The site also offers creative and social PLAY and TALK functions via its community pages. DIA-style.com partners with top global luxury etailers for its product offering of on-season, on-trend product from the hottest brands. The company is the brainchild of ex banker and INSEAD graduate Rasha Khouri who has a passion for technology, fashion and the region. Her team includes former senior marketing and communications executives from luxury brands Burberry and Pringle.